[Metric]
Case 01 · [Category] brand · [timeframe]
Approved client numbers load here
Amazon, done right.Amazon not keeping up with the rest of your brand? Put a seller on it.
Michael Jordan has sold $300M+ on Amazon with his own products. His team fixes your listing, rebuilds your rank, then scales your ads — in that order.
The operator who'd run your account reviews it like a seller would.
whey protein isolate
☰ AllBest SellersHealth & HouseholdSports Nutrition
#1 Best Seller1
FITFOCUS Whey Protein Isolate Powder, Vanilla Bean, 25g Protein, 1g Sugar, 2 lb (30 Servings)
★★★★★ 4.7 · 12,480 ratings
2#1 Best Seller in Whey Protein
$4499
In Stock. FREE delivery tomorrow
3Add to CartBuy Now
1Listing fixed2Rank rebuilt3Sales scaled
Illustrative listing. FITFOCUS is a fictional brand.
Brands this team has worked with
The problem
Most Amazon agencies have never sold on Amazon.
- 01The founder sold you. A junior you've never met runs you.
- 02The report says “14 campaigns adjusted.” It doesn't say what that made you.
- 03ROAS looks fine. Your margin says otherwise.
So they manage ads. Nobody runs the Amazon business.
FIVE VENDORS. NO OWNER.
Everyone has a login. Nobody owns the P&L.
$300M+sold on Amazon, his own products
Who fixes it
Not that Michael Jordan. The Amazon one.
In 2017 Michael left his corporate job and started selling on Amazon himself. He has sold $300M+ since then, built a multi-7-figure brand of his own, and he still sells today.
Then he built a 200-person agency's Amazon department from one client into $300M+ a year managed. This year he bought that division and took it independent. FTR is that team, working on Amazon only.
He's made every call you pay an agency to make — with his own inventory on the line.
“Build like you intend to dominate, not just survive.”
What clients say
Real client quote onlyReal client quote onlyReal client quote only
Founders, on the record.
“
Prompt: “What was different in the first 90 days?”
[Name, title]Founder who switched agencies
“
Prompt: “What do you no longer worry about on Amazon?”
[Name, title]Head of e-commerce, 8-figure brand
“
Prompt: “Why are you still with this team?”
[Name, title]Long-tenured client
[Metric]
Case 02 · [Category] brand · [timeframe]
Approved client numbers load here
[Metric]
Case 03 · [Category] brand · [timeframe]
Approved client numbers load here
The Seller Review
Get a seller's eyes on your account.
Two minutes to apply. The operator who'd run your account reviews it, then tells you what to fix first.
Book my Seller Review
Established brands only. Answered within one business day.
Seller ReviewFITFOCUS · example
Fix-first list1
Listing converts poorly1 image, thin title, no A+.
Fix first2
Rank #48 on main keywordNot indexed on 3 top terms.
Next3
Ads propping up salesTACoS 31% and climbing.
Then
How we fix it
The person on your Seller Review is the person who runs your account.
Seller-run. Specialist-staffed.
A seller sets the standard. A named operator runs your account and stays. A specialist owns every discipline, so nobody fakes being an expert at eight things.
1operator who stays
7specialists
0handoffs
THE STANDARD · set by Michael, $300M+ sold on Amazon
Your brand + your operator
ST
Strategy
Specialist nameSlot
Owns the plan and the P&L.
PD
PPC & DSP
Specialist nameSlot
Spends like it's their money.
SE
SEO
Specialist nameSlot
Rank on keywords that pay.
CR
Creative
Specialist nameSlot
Listings built to convert.
CA
Catalog
Specialist nameSlot
Fixes before you notice.
OP
Operations
Specialist nameSlot
Inventory and compliance.
AN
Analytics
Specialist nameSlot
What moved, in writing.
The person on your Seller Review is the person who runs your account.
Step 1 · the simple fix most agencies skip
Fix the listing.
Ads can't sell a page that doesn't convert. So before anyone raises a bid, the listing gets rebuilt.
Before
FITFOCUS Whey Protein Vanilla 2lb
- HIGH QUALITY PROTEIN
- GREAT TASTE
- EASY TO MIX
After
FITFOCUS Whey Protein Isolate Powder, Vanilla Bean, 25g Protein per Scoop, 1g Sugar, Mixes Clean, 2 lb (30 Servings)
Better images1 photo becomes 7 images + video that sell on a phone.
Better copyA title and bullets built for search and for the buyer's real objections.
Better brand contentA+ modules that answer questions and cross-sell.
FITFOCUS is a fictional brand. Illustrative listing.
Step 2
Rebuild the rank.
A listing that converts earns organic rank on the keywords that actually sell. Once you rank, you stop paying for every sale.
- 01Keyword map built from what your buyers actually search.
- 02Indexing checked on every money term.
- 03Ads push the keywords you're closest to owning.
KEYWORD RANKFITFOCUS · 90 days
KeywordBeforeAfter
whey protein isolate#48
#1
vanilla protein powder#61
#4
low sugar protein powder#35
#2
isolate protein 2lb#22
#1
Illustrative. Not client data.
Step 3
Then scale. That's when the curve bends.
With the listing converting and rank climbing, ads add to sales instead of propping them up. Revenue goes up while ad dependency goes down.
12 MONTHS, RUN IN ORDER
Revenue, illustrative account
+212%
1Listing fixedConversion climbs before spend goes up.
2Rank rebuiltOrganic sales start carrying the account.
3Ads scaled · TACoS 31% → 14%More revenue, less ad dependency.
Illustrative. Not client data.
Why now
On Amazon, rank compounds. So does waiting.
Every month you wait, a competitor banks the sales history and rank you'll pay to take back later.
THE COST OF WAITING
Illustrative model. Not client data.
- The loop runs without youSales earn rank. Rank earns traffic. Traffic earns reviews.
- Holiday rank is built nowOctober and November decide Q4. December is too late to start.
- Straight answerA new team won't fix Q4 in a week. The listing comes first. That's why the start date matters.
Book your Seller Review
See what “done right” looks like on your account.
1
Apply in two minutesYour brand, your revenue, where Amazon stands.
2
We review your accountListing, rank, ads and margin, read like a seller would.
3
You get the fix-first listOn a 30-minute call, what we'd fix first, in order. Whether you hire us or not.Confirm
If you hire us
- Month-to-month. If we're not earning the retainer, fire us.
- You own everything: account, data, creative, history.
- Reports come with reasoning, in writing.
- You hear about problems from us before Amazon tells you.
Straight answers
FTR is a new name. Is this a new agency?
New name, not a new team. Same people, same clients, same systems — now independent and focused only on Amazon.
Will a junior end up running us?
No. The operator on your Seller Review is the one who runs your account.
Is it too late for Q4?
Some of this season is already set. What gets fixed now compounds into January — and every month after.
Every month on the wrong Amazon team is rank you'll buy back later.$300M+sold on Amazon by Michael, since 2017
$300M+/yrmanaged for clients by his team
~$1Min Amazon ad spend every month
Dozensof 7- to 9-figure brands grown
Amazon, done right. Book your Seller Review.
Two-minute application · Established brands only · Answered within one business day