Amazon, handled · for established brands

The Amazon team you wish you'd hired first.

FTR runs Amazon for established DTC brands the way an in-house department would — a named specialist on every discipline, reporting in profit, on the record every month.

Book a strategy call Read the record ↓

No lock-ins. You own your account, your data, your creative.

The record

$48M+PLACEHOLDER

client Amazon revenue grown

2017

the year Michael started selling on Amazon himself

24PLACEHOLDER

brands on a deliberately capped roster

specialist disciplines on every account

For the record:

“Revenue managed” is a spend brag. Profit is the scoreboard.

You've probably already hired an Amazon agency. That's the problem.

None of that is an Amazon problem. It's a staffing model problem.

01The founder sold you. A junior you've never met runs you.
02The account manager changed twice. Nobody told you.
03The report says “14 campaigns adjusted.” It doesn't say what it made you.
04ROAS looks fine. Contribution margin says otherwise.
05A suppressed listing sat in a queue for three weeks while ads kept spending.